THE KNOWING is building a next-generation inbox media company for the creator era.
In one of the nation's most consequential eras in recent memory, the company serves an audience orphaned by a publication of record producing fact-based, trusted journalism and criticism.
The Knowing’s hero editorial product brings innovation to the inbox, marrying a mobile-first, DTC newsletter with the high-touch of a glossy print magazine.
Each weekly issue offers reporting and distilled analysis on urgent global issues, interviews, profiles and cultural criticism on the worlds of music and Hollywood, alongside expert insights on best-in-class beauty and wellness.
Digital cover stories release the first Saturday of every month, with feature stories publishing every Saturday.
The shortened version of The Knowing's logo, TK, is an homage to the editorial mark, meaning: to come, symbolizing the anticipation subscribers experience for every issue.
The culture deserves a media company like this.
THE KNOWING is built to solve increasing online misinformation disproportionately impacting vulnerable and under-represented communities.
We’re united by an ethos to restore trust and balance in Black-owned independent digital media. The Knowing bravely meets this moment as declining media literacy collides with growing dependence on AI-generated information.
Authoritative and expert-driven. Uncompromising facts. Insights-backed. Discerning global taste. Escapist. Balance of AP-Style and AAVE. Deliberately diasporic and beyond borders. 100% Human Intelligence.
The Knowing Creator Circle (TKc) is a cohort of the culture’s leading voices and opinion-shapers across culture, politics, business, style and beauty. TKc serves as an companion offering and awareness driver for The Knowing's coverage and brand partners.
The newsletter of record on culture and beauty. Issues deliver Saturdays 7 AM ET.
