leadership

Proven industry leaders united by a mission to transform global Black media and culture.


The Knowing’s Founder & Editor and Founding Board of Advisors share a singular ambition: transform the future of Black-owned digital media.

Geneva S. Thomas
Founder & Editor

Geneva S. Thomas is the Founder and Editor of The Knowing and Managing Director of GST Advisory, a digital media practice for creators and content companies. She is the author of the forthcoming book Supervillain (Hachette, 2027), the history of Black women and American reality television.

An award-winning media executive for nearly 20 years, Geneva has led digital transformation and shaped the voice for the world's most iconic media brands. She is the former GM of People and Entertainment Weekly and led digital strategy at Essence and Condé Nast.

Geneva’s writing and commentary on pop culture, style, race and gender have appeared in CNN, Teen Vogue, Architectural Digest, Ebony and Elle among others. She lives in Los Angeles. Follow Geneva everywhere @genevasthomas.

Advisory Board

Advisory Board

The Knowing's Founding Board of Advisors are among the most formidable leaders in business, media and culture. They join the Founder & Editor to shape The Knowing's first chapter.

Amy DuBois Barnett

If I Ruled the World author, former Senior Vice President and General Manager of BET Digital, and former Editor-in-Chief of Ebony, Teen People and Honey.

Joan Morgan, PhD

Director of New York University’s Center of Black Visual Culture and author of the seminal When Chickenheads Come Home to Roost: A Hip-Hop Feminist Breaks It Down and She Begat This: 20 Years of The Miseducation of Lauryn Hill.

Kimberly Paige

Investor, former Chief Marketing Officer of BET Media Group and former senior executive at Fortune 50 brands including P&G and Coca-Cola. Board Member of Spanx, Morehouse School of Medicine and the Television Academy Foundation.

News, Culture
& Sovereignty

The newsletter of record on culture and beauty. Issues deliver Saturdays 7 AM ET.