mission

Restoring trust in Black-owned digital media


The culture deserves a media company like this.

THE KNOWING is built to solve increasing online misinformation disproportionately impacting vulnerable and under-represented communities.

We’re united by an ethos to restore trust and balance in Black-owned independent digital media. The Knowing bravely meets this moment as declining media literacy collides with growing dependence on AI-generated information.

News, Culture
& Sovereignty

The newsletter of record on culture and beauty. Issues deliver Saturdays 7 AM ET.